Our Mission

To assist woshutterstock 390152098men in achieving their dreams and to improve our community by helping them to start and run successful businesses, regardless of social or financial disadvantage, race, ethnicity or

business background.

Did You Know...
Your WBBC is a part of a national initiative promoting entrepreneurship in youth, military and Hispanic entrepreneurs.

The WBBC provides information, training, individual technical assistance and opportunities for not only women but anyone interested in starting or expanding their business. We create opportunities for anyone who wants to access information, personal guidance and insight into business-management skills. We accomplish these through assistance and/or training in finance, management, marketing, procurement and the Internet as well as addressing specialized topics such as home-based business, corporate executive downsizing and welfare-to work.

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Meet our WBBC Team:


Mary1 webMary Helen Aldeis  |  WBBC Program Director  |  e: This email address is being protected from spambots. You need JavaScript enabled to view it.  |  p: 915.566.4066

Mary Helen Aldeis was born and raised in El Paso, Texas. She is a high school graduate of Austin High School. She obtained her Bachelor of Science in Human Services Degree. She has volunteered her time at many organizations in El Paso. Her internships have been with a vast array of organizations such as the Access to Recovery Program, Child Crisis Center of El Paso, and Mothers Against Drunk Driving.   Her primary responsibilities are to provide information, training, individual counseling and opportunities for women interested in starting or expanding their business. The Women’s Business Border Center (WBBC) creates opportunities for women and entrepreneurs who want to access information, personal guidance and insight into business management skills. Ms. Aldeis has led the Women’s Business Border Center to high prestige and many recognitions from local to national level. Through her guidance and expertise, the WBBC has helped entrepreneurs begin and grow their businesses.


Madeliene Ordonez  |  Business Training Specialist  |  e:This email address is being protected from spambots. You need JavaScript enabled to view it.  |  
p: 915.566.4066

Madeliene Ordonez is an El Paso, TX native. Most of her professional experience was in Austin, TX in the arts and self-started initiatives. She has a BBA in Marketing and Art, and has been mentored by Ex-Money Manager of Wall Street, Carlos Villanueva. Her background is in community development and creative direction. Her current role entails counseling minorities to start businesses, fueling the local economic and entrepreneurial growth.


FridaFrida Rodiles  |  Administrative Assistant  |  e: fThis email address is being protected from spambots. You need JavaScript enabled to view it.  |  
p: 915.566.4066

Frida Rodiles is currently the WBBC Administrative assistant to the Project Director. She is responsible for helping to drive the growth and profitability of the WBBC center located inside of El Paso Hispanic Chamber of Commerce. Other aspects of her responsibilities are, supporting the project director in any manner, organizing her traveling agenda and local meetings, well function of the office and tracking of the workshops and trainings provided to our community through the WBBC center.  In addition to this, part of her role in the organization, it includes assisting the project director making sure that everything is working fine and in order, realizing our vision of developing lifelong engaged relationships with clients.

Frida has over 5 years in financial background, administrative clerical experience and profitability of portfolios for multiples clients in the banking field. Her last job was held as receptionist for the El Paso Hispanic chamber of commerce prior to her promotion as WBBC Administrative assistant for the Women Center. Her passion and hard work for growing within the company has placed her as good element for the organization.

As part of her loved to help her community, Frida is an active volunteer ambassador for Lifegift Organization. A loving worship leader for her Ministerios Leon de Juda church and critical decision maker for multiples projects such as: One soldier prisons prayers and Cali’s Heart project into the Hospitals.

Frida is married to Alfredo Estrada for already 8 years and looking to growth the family.


Learn more about our Women's Business Border Center at their official website:   http://www.womenbordercenter.com/